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Preparing For Asset Raising In A Post-Pandemic, Recessionary World

 

SESSION ONE

What You Need Your Data To Do For You In Your Asset Raising Marketing Efforts

Wednesday, May 27, 2020 - Online

1pm ET / 10am PT / 6pm GMT

30-45 min. session, depending on Q&A length

 

Welcome to the first of a series of AlphaWeek webinars that will offer insights and tips to prepare money manager firms for improving their abilities to out-market competitors and attract assets from sophisticated investors in the coming post-pandemic, recessionary world.

For this series of asset raising webinars AlphaWeek has partnered with Bruce Frumerman, CEO of the 32-year-old financial communications and sales marketing consulting firm Frumerman & Nemeth Inc. Their work has helped money management firm clients attract over $7 billion in new assets yet they are not third-party marketers.

This first webinar will help hedge fund firm owners learn what data-based questions beyond performance versus a benchmark sophisticated investors are likely to ask money managers. It is designed to help money managers rethink and improve their data, and use of data providers, for their sales marketing and investor relations efforts.

If your firm wants to make it through tomorrow’s due diligence gauntlet there is a need for more and better use of portfolio related data in asset raising.

 

a message from Frumerman & Nemeth CEO Bruce Frumerman

In these unprecedented times there is, temporarily, no business as usual. Many institutional investors have put their in-the-works portfolio manager due diligence efforts on hold. They are suffering too many distractions for them to even consider their pre-pandemic backlog of requests from new managers wanting to pitch for their business.

What can be a productive use of the time for money management firm owners in planning and preparing so that they are ready with improved abilities to out-market competitors once they are able to reconnect with prospective investors, reengage in the selling cycle and undergo what is bound to be stiffer due diligence vetting in the recessionary, post-pandemic market environment?

Family offices, endowments, foundations, institutional plan sponsors, investment consultant gatekeepers and some in the independent, fee-only financial planning/investment advisory business are going to become pickier in how they vet portfolio managers. They will require more information — both objective and subjective — for evaluating and passing judgement on each investment strategy being pitched to them. This will require more and better content communications from the money management firms seeking out new mandates from institutional investors.

Due diligence vetting will increasingly include more strategy implementation and portfolio characteristics questions for the investment management firm competing for a mandate from institutional investors. Money managers should assume they will be getting asked more detailed questions and prepare for this.

More and better portfolio data communications in your asset raising efforts with sophisticated investors will improve your ability to out-market competitors and to educate and persuade people to understand and buy into how you invest.

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